Going global: Reebok's initial rise

In the 1970s, the global sports market was booming, and Reebok also set its sights on overseas. In 1979, American businessman Paul Fireman was attracted by Reebok's unique design and brand concept at an international exhibition, and resolutely bought Reebok's operating rights in North America. Since then, Reebok has officially landed in the North American market. This decision opened a new door for Reebok's development and set it on an international journey.
At that time, the products of major sports brands were mainly centered around male consumers, but Reebok keenly captured the potential of the female market. In 1982, aerobics was all the rage in North America, and Reebok took advantage of the situation to launch a pair of sports shoes designed specifically for women - Freestyle. This shoe uses a genuine leather upper, which is not only of superior texture, but also fully considers women's foot shape and sports needs in design. With popular colors, it quickly became a hit once it was launched, and successfully won the entire American women's shoe market. Just one year later, Freestyle sales reached $12.8 million, setting a world record for sports shoe sales.
The huge success of Freestyle made Reebok stand out in the market and its sales also achieved explosive growth. In 1982, Reebok's sales soared from $1.5 million in the previous year to $150 million, a full 100-fold increase. This amazing growth rate not only allowed Reebok to gain a firm foothold in the fiercely competitive sports brand market, but also made it the focus of the industry.

Since then, Reebok has continued to expand its market and product lines. In 1985, the Reebok brand has become a household name, and Reebok Co., Ltd. has successfully built it into a multinational company. By 1987, Reebok's sales soared to $1.4 billion, surpassing competitors such as Nike and Adidas to become the world's number one sports shoe brand. This achievement is not only a reflection of Reebok's brand strength, but also a strong proof of its innovative spirit and market insight. In the following three years, Reebok has remained the world's number one, leading the trend of sports brands.

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