From arch supports to "presidential running shoes": New Balance's legendary century (Part 6)

2025-04-09

Innovation and breakthrough: Qianxi running shoes and diversified development


(II) Diversified development of the brand
In the 1990s, New Balance continued to make great strides in product research and development and market expansion. The brand launched as many as 18 shoe last widths, further meeting the personalized needs of different consumers. With its persistent pursuit of product quality and spirit of continuous innovation, New Balance has become one of the world's six largest sports shoe manufacturers and has occupied an important position in the international market.

In addition to continuously deepening its footwear products, New Balance has also begun to actively expand its product lines and enter the fields of clothing and other sports equipment. In 1978, the brand officially entered the fields of clothing and other sports equipment, further expanding the brand's influence. Whether it is the comfortable fabrics of sportswear or the exquisite design of sports accessories, they all continue New Balance's consistent high quality standards and provide consumers with a one-stop sports equipment selection. These diversified products not only enrich the connotation of the brand, but also provide consumers with a more comprehensive sports experience, further consolidating New Balance's position in the sports brand market.


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