Innovation and breakthrough: Qianxi running shoes and diversified development

(I) The birth of Qianxi running shoes
1985 was a milestone year for New Balance. In this year, the brand launched a more creative and imaginative high-end running shoe product line, opening the era of "Qianxi running shoes" with product numbers 1X00 as the shoe name. As the first running shoe of the Qianxi family, M1300 has undoubtedly become the pioneer of this era.
The birth of M1300 can be regarded as a major revolution in the field of running shoes. It is equipped with the most advanced ENCAP technology at the time. This innovative midsole technology brings unprecedented cushioning performance and stability to running shoes. The principle of ENCAP technology is that after the bottom layer of foam absorbs the impact force, it is transferred to a circle of plastic made of high-strength extruded TPU, which not only provides excellent stability, but also further disperses and absorbs the remaining impact force, providing all-round protection for the runner's feet. In addition to the excellent technology, the M1300 also uses high-quality materials and classic gray color matching. Its unique design style not only satisfies runners' pursuit of performance, but also shows a fashionable taste. Once launched, it quickly ignited the sneaker market.

The price of the M1300 was as high as $165 at the time, becoming the first running shoe to break the price ceiling, which fully demonstrated its high-end positioning. Its excellent cushioning technology and stability have been sought after by countless celebrities, and even some doctors will recommend this pair of shoes to patients with walking disorders as corrective shoes. From fabric selection, hand-stitching to the white leather edging of the lining, the M1300 is all completed in the United States, representing the brand's highest-end quality and technology. This shoe, known as the "King of Running Shoes", is reproduced every five years. Each reproduction has triggered a crazy rush among shoe fans, becoming a rare treasure that is priceless.

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