Rise: Technological innovation and international expansion (continued)

(II) Overseas expansion and factory establishment
With the continuous improvement of brand awareness and the growing market demand, New Balance began to turn its attention to overseas markets and actively seek opportunities for international expansion. In 1982, New Balance took an important step in overseas expansion and established its first overseas Flimby factory in Manchester, England. The establishment of this factory marked the official entry of New Balance into the international market and the beginning of the journey of brand globalization.
The Flimby factory is famous for its exquisite hand-made craftsmanship and high-quality products. Here, every pair of shoes embodies the hard work and wisdom of the craftsmen. They use skilled skills and rigorous attitudes to carefully create every detail to ensure that every pair of shoes meets the highest quality standards. The shoes produced by the Flimby factory not only use high-end materials, but also have first-class craftsmanship. The hand-made craftsmanship of the entire shoe makes the texture and comfort of the shoe reach the extreme. Therefore, the shoes produced by the Flimby factory are called the "aristocrats" of New Balance and are favored and sought after by consumers.

With its excellent quality and good reputation, New Balance quickly emerged in the international market and became one of the brands with the highest rate of wearing shoes in the world's top running events. In particular, in the 1984 London Marathon, more than 22% of the runners wore New Balance running shoes. This data fully proves New Balance's influence and popularity in the field of professional running, and also lays a solid foundation for the brand's further development worldwide.

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