Early development: Injecting running shoe genes

In 1938, after ten years of dedicated research and development and careful design, William J. Riley successfully designed the first pair of New Balance running shoes. The birth of this pair of running shoes officially injected running shoe genes into New Balance, and also marked an important milestone in the development of the brand. It is not just an ordinary pair of shoes, but also the beginning of the brand's exploration in the field of sports, laying a solid foundation for subsequent development.       https://lovegobuy.site/hot
With the booming business, New Balance in the 1950s began to focus on the field of professional sports shoes, committed to creating exclusive sports shoes for local runners. Among them, the track and field team of the Massachusetts Institute of Technology became one of the first professional customers of New Balance. Providing shoes for these high-level athletes has allowed New Balance to accumulate valuable experience and has also prompted the brand to continuously improve the professionalism and performance of its products. Although these early professional sports shoes are slightly simpler in design and technology than modern products, they carry the brand's love for sports and pursuit of quality, providing inspiration and motivation for subsequent product innovation.             https://lovegobuy.site/hot

In 1960, New Balance launched the epoch-making "TRACKSTER" series of sports shoes. This is the world's first sports shoe that can provide multiple widths of lasts, which is a pioneering move in the shoemaking industry. In the past, sports shoes often only had a single width and could not meet the needs of different foot shapes. The emergence of the "TRACKSTER" series has completely changed this situation. It provides a variety of widths of lasts, allowing every consumer to find the shoes that best suit their foot shape, greatly improving the comfort and fit of wearing. This innovative design not only meets the personalized needs of consumers, but also wins a good reputation for New Balance, making it stand out in the fiercely competitive sports shoe market. With the opportunity of the launch of this new product, New Balance officially announced that the company will stop producing arch supports and corrective shoes, and fully transform into a professional sports shoe brand, opening a new chapter in the development of the brand. Since then, New Balance has focused on the research and development, production and sales of sports shoes, continuously launching innovative products, and gradually occupying an important position in the global sports shoe market.                 https://lovegobuy.site/hot

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