Rise: Technological Innovation and International Expansion

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(I) Technology Research and Development and Reputation
1972 was a year of great significance for New Balance. The current chairman and president, Mr. James S. Davis, bought New Balance on the day of the Boston Marathon, opening a new chapter for the brand's development. Since then, New Balance has opened a new chapter of rapid development. It has not only invested a lot of energy and resources in the research and development of high-tech functional materials, but also made bold innovations in product services, launching six widths of lasts and two heights of uppers to meet the needs of consumers with different foot shapes. This move enables every consumer to find the most suitable shoes for themselves in New Balance, greatly improving the brand's market competitiveness and consumer satisfaction.                   https://lovegobuy.site/hot

New Balance's efforts in technology research and development soon paid off. In 1975, the New Balance M320 running shoes ushered in its highlight moment. In the New York Marathon, the famous athlete Tom Fleming wore this pair of shoes to win the championship. The excellent performance and outstanding performance of the M320 running shoes have won unanimous praise from professionals and consumers. The following year, the M320 running shoes were named "Best Running Shoes of the Year" by the authoritative Runner's World magazine. This honor is not only a high recognition of the M320 running shoes, but also an affirmation of the outstanding achievements of the New Balance brand in the field of running shoes. Since then, New Balance has become famous in the field of running shoes. With its continuously innovative technology and high-quality products, it has occupied an important position in the global running shoe market and has become one of the preferred brands for many running enthusiasts.              https://lovegobuy.site/hot

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